No fee membership card: Advantage-Borders
Reader friendly website: Advantage- Barnes and Noble
Discount on hardcover books: Advantage: Barnes and Noble
Online newsletter: Advantage-Borders
Display of New Books: Advantage-Borders
Frequency of discount coupons- Advantage- Barnes and Noble
I enjoy shopping in both stores. Borders is a 100% better shopping experience in South Jersey than they were 2-3 years ago. Customer service and product knowledge between both retailers is basically a draw.
The slight advantage to Barnes and Noble is they have done a slightly better job in e-mailing me discount coupon offers of 15- 20% on top of the membership discounts.