Thursday, April 26, 2007

Borders vs. Barnes and Noble

Tale of the Tape (Receipts)......
No fee membership card: Advantage-Borders

Reader friendly website: Advantage- Barnes and Noble

Discount on hardcover books: Advantage: Barnes and Noble

Online newsletter: Advantage-Borders

Display of New Books: Advantage-Borders

Frequency of discount coupons- Advantage- Barnes and Noble

I enjoy shopping in both stores. Borders is a 100% better shopping experience in South Jersey than they were 2-3 years ago. Customer service and product knowledge between both retailers is basically a draw.

The slight advantage to Barnes and Noble is they have done a slightly better job in e-mailing me discount coupon offers of 15- 20% on top of the membership discounts.

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